New video alert. I’m also back in action with my blog. Costumes from The Wiz Live will be on display at the August Wilson Center from now until November 30th. Here’s me covering the premiere of the exhibit.
I’m very happy with the way it came out. Here’s the version uploaded directly to Facebook and Instagram. You’ll probably notice I’ve…
- Made it square. The exact dimensions are 1,000px by 1,000px. This uses more screen real estate and is more noticeable when users are scrolling by on Facebook. You’ve probably seen this done by companies like Buzzfeed.
- Added a title above it. This is my attempt to catch more attention using all that extra white space, although if I were to redo this I’d probably put a banner similar to the “Costumes of the Wiz” ads they ran in the Post-Gazette.
- Subtitles below it. This makes it very convenient on mobile, which accounts for 90% of Facebook’s traffic. You bet your sweet butt I’ve added subtitles.
I’m not completely certain at this moment as to whether or not it drove up engagement rates. The aim is just to connect with the people who would be interested in The Wiz or things going on in Pittsburgh and potentially want to see more videos like mine.
I’m very happy to have had the opportunity to interview Paul Tazewell, Kiya Tomlin, and Darieth Chisholm that day. Natalie Bencivenga with the Post-Gazette was also there, it was my first time meeting her and she’s a real go-getter. Here’s the SEEN section that she’s the editor of – she covers the city’s social life.
Thanks for your time.
P. S. For those paying close attention, both Robyn Greer and Demeatria Boccella were in another video I’ve shot earlier this year in April. Here’s the blog post on it.