How will others see it?

Categories Thoughts

There’s a disconnect between what we say and what we do. Entrepreneurs can’t trust their friends or family who say they’d buy their product or use their service. Why? Because their friends will tell them what they want to hear! Anything else is too risky. They just aren’t in the business of telling you the truth and having you think differently of them for it.

They will readily say “I’d totally buy that!” without considering their finances, too. And if they do buy from them, it’s within the context of supporting a friend.

Businesses are constantly seeking to reach more customers/clients. Will those people see the product or service as necessary as you – a friend or family member – would? Or are they only selling to friends and family members?

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